Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

55 minutes 21 seconds

2 years ago

Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky

In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi.

We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be fun to share insider stories on important launches we each led. We also talk about some other launches from companies that caught our eye and why we liked or disliked them.

Want to master the art of product launches? Join our upcoming cohort before Oct. 31st here: https://maven.com/course-crew/readyforlaunch

Follow Jason: LinkedIn | ProductivePMM

Follow Tamara: LinkedIn | PMMCamp

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between 100+ Competitive Intel and Product Marketing pros every month. Join today!