This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors.
www.healthycompetition.co
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This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors.
www.healthycompetition.co
Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)
Eldad is the Co-Founder & CEO of WINN.AI, a real-time AI assistant that helps sales teams save time on busywork and win more deals. I learned about WINN.AI through a viral guerilla marketing campaign—they coordinated with 100+ sales influencers to record and post videos smashing their keyboards. It completely took over my LinkedIn feed, and I had to learn more. In this interview, we chatted about:
Eldad's background in the Israeli Defense Forces
How he researched the AI-assistant competitive landscape before launching WINN.AI
The making of their viral campaign
The results it produced
And lots more!
Check out WINN.AI: Website
Check out their campaign video: Video
Follow Eldad: LinkedIn
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors.
www.healthycompetition.co
