Bobby Pinero: Building a Business Alternative to Excel

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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Bobby Pinero: Building a Business Alternative to Excel

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

29 minutes 54 seconds

2 years ago

Bobby Pinero: Building a Business Alternative to Excel

Bobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the team at Equals are actually positioning against it. There's a lot to learn from this interview:

identifying best fit early adopters for your product
how Equals is growing by acknowledging legacy spreadsheet strengths
the approach to sub-category creation between traditional spreadsheets and BI tools
and lots more

Follow Bobby: LinkedIn | Twitter

Check out Equals: Website

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.