Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

32 minutes 1 second

2 years ago

Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)

Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the platform he wished he always had. In this interview, we talked about:

what it was like being a PMM for Playstation
his journey of going from PMM to founder
opportunities and challenges of selling to Product Marketers
Ignition's GTM strategy of niching down
the ideal PMM tech stack

And lots more!

Follow Derek: LinkedIn

Check out Ignition: Website

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.