Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

29 minutes 44 seconds

2 years ago

Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)

Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into:

her favorite PMM workflows that incorporate AI
her favorite AI tool among the many that she's tested
mistakes she made during her AI research that you can avoid

And lots more!

Follow Jess: LinkedIn

Check out her templates & courses: AI for Product Marketers, How to Use Notion AI for Product Marketing

Continue the conversation with me: ⁠⁠LinkedIn⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Twitter⁠⁠

This episode is brought to you by the ⁠⁠Healthy Competition⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!