How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

40 minutes 37 seconds

2 years ago

How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)

This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!

Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together.

how they got buy-in from their leadership team to invest in the CI team's headcount
how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team)
how often they update their competitive materials
how HubSpot's competitive intel team is structured and the department they role up under

And lots more.

Follow Jessica: LinkedIn

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!