In this episode, Sam Moore shares his journey from a high-performing software sales executive to building Hazlo — a functional beverage brand redefining how we drink. We talk about his personal experience with alcohol, the rise of the sober curious movement, and how Hazlo is creating a healthier alternative that doesn’t sacrifice flavor or experience. Sam breaks down his product philosophy, strategic partnerships, and his long-term vision of helping people live happier, healthier lives, without the downsides of booze.