This conversation dives into the realities of today’s retail landscape and what emerging brands need to know. We chat with Rachel Krupa, founder of The Goods Mart in NYC and Krupa Consulting, to cover the art of curation, how consumers are actually shopping, the importance of team education, and the power of anecdotal data. You’ll learn what retailers look for, how to prepare your product and pitch, and how to spot trends with staying power.