In this episode Wayne returns for 2024 to chat with Magnus Willis, a member of the board of trustees for Hospitality and Hope.

Born in Newcastle, Magnus has spent his career in London.  First working in advertising, then after a decade, co-founding Sparkler, a digital insight and strategy consultancy. From small acorns, Sparkler grew to 80 people boasting clients including Google, Diageo, Meta and HSBC.  In 2018, Sparkler was sold to PA Consulting and Magnus left in 2021.

Since then, he has worked across the commercial and charity sectors in advisory capacities, including the creation (with the Community Foundation) of the North East Roots Fund designed, as its name suggests, to encourage ‘exiles’ to give back to the region.

To learn more about the work of Hospitality and Hope and make a donation to their cause, visit their website https://www.hospitalityandhope.org.uk/