Owning Your Therapist Identity Online and Offline with Liz Beecroft-Ridgway

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Heard Business School

Heard

46 episodes

1 week ago

Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.

All content for Heard Business School is the property of Heard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Owning Your Therapist Identity Online and Offline with Liz Beecroft-Ridgway

Heard Business School

56 minutes

2 weeks ago

Owning Your Therapist Identity Online and Offline with Liz Beecroft-Ridgway

What if your love for sneakers, storytelling, and sports could help shape a thriving private practice?

Liz Beecroft-Ridgway, licensed clinical social worker and founder of MENTL.SESH, joins Michael Fulwiler to share how she built a brand that bridges therapy, creative partnerships, and athlete mental health. From designing a sneaker with Nike to leading workshops with Saucony and speaking at Phillies games, Liz reveals how she’s turned her unique passions into professional impact.

She opens up about leaving the foster care system, launching her own practice, and learning how to price, pitch, and partner with major brands, all while staying true to her mission.

In the conversation, they discuss:

How to position your practice to attract aligned partnerships
Why therapists should embrace their full identity online
What to consider when creating custom vs. standardized offerings

Connect with the guest:

Liz on Instagram: https://www.instagram.com/lizbcroft/
Liz on LinkedIn: https://www.linkedin.com/in/lizbcroftlcsw/
Visit the MENTL.SESH website: https://www.mentlsesh.com/

Connect with Michael and Heard:

Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
Newsletter: https://www.joinheard.com/newsletter
Book a free consult: joinheard.com/consult

Jump into the conversation:

(00:00) Welcome to Heard Business School

(00:18) Meet Liz Beecroft-Ridgway

(01:31) How Philly Sports Culture Shaped Liz

(03:09) Anxiety and Pressure in Competitive Youth Sports

(05:38) How Female Athletes Process Mental Health Differently

(07:06) From Bio Major to Psych Major at NYU

(09:50) Posting Sneakers Online Led to Burnout Relief

(11:06) Designing a Nike Sneaker About Mental Health

(14:24) Working in Foster Care and the Burnout Cycle

(18:14) First Steps into Building a Private Practice

(20:21) Shifting Niche to Athletes and High Performers

(23:28) Therapists vs. Sports Psychologists

(25:26) Launching a Brand That’s Bigger Than Therapy

(28:43) Creating Mental Health Tools Through Brand Partnerships

(38:33) Pricing Custom Workshops Without Underselling Yourself

(43:27) What Therapists Should Know About Sponsored Content

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.