Turning Email Subscribers into Clients with Avivit Fisher

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Heard Business School

Heard

46 episodes

1 week ago

Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.

All content for Heard Business School is the property of Heard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Turning Email Subscribers into Clients with Avivit Fisher

Heard Business School

45 minutes

2 months ago

Turning Email Subscribers into Clients with Avivit Fisher

Email marketing might not be the first thing therapists think of when growing a private practice, but it’s a powerful way to build trust and drive referrals.

Avivit Fisher, founder of REdD Strategy, joins Michael Fulwiler to discuss how therapists can utilize email to attract and retain clients, establish authority, and future-proof their practices against shifting algorithms and social media burnout.

Avivit breaks down what makes a good lead magnet, why you need a welcome sequence, and how to build a list that actually delivers value. Whether you’re just getting started or want to improve your current email strategy, this episode offers simple, actionable advice.

In the conversation, they discuss:

Why email marketing is still underused in mental health
How to get your first 100 subscribers without paid ads
Mistakes to avoid when writing newsletters and welcome emails

Connect with the guest:

Avivit on LinkedIn: https://www.linkedin.com/in/reddstrategy/
Visit the REdD Strategy website: https://www.reddstrategy.com/
Visit the REdD Academy Network: https://www.reddacademy.com/

Connect with Michael and Heard:

Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
Newsletter: https://www.joinheard.com/newsletter
Book a free consult: joinheard.com/consult

Jump into the conversation:

(00:00) Welcome to Heard Business School

(00:22) Meet Avivit Fisher

(01:45) How Avivit Discovered the Need for Therapist-Focused Marketing

(04:27) The Right Way to Start Building Your Email List

(06:28) Choosing the Best Email Platform for Your Goals

(10:20) What Makes an Irresistible Lead Magnet in 2025

(13:30) Building a Simple Marketing Funnel That Converts

(15:28) Turning Social Media Followers into Loyal Subscribers

(18:58) How Webinars and Newsletters Can Drive Real Growth

(24:15) What Most Therapists Miss in Their Welcome Email

(29:06) How Often Should You Email Your List

(33:19) What Bad Email Marketing Looks Like (and How to Avoid It)

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.