In this episode, we sit down with Shayna Webb of @webbchatts — a Chattanooga-based content creator whose rapid rise is rooted in authenticity, local love, and a whole lot of hustle. Shayna shares how she made the leap from her 9–5 into full-time creating, how she handles the comparison trap, and what it’s really like working with local businesses and brands. From wedding content to local gems, Shayna lets us in on the business behind the feed — and what it takes to stay true to yourself while growing online.