#40 - From Bench to Buy-In: How Real Innovation Wins the Market

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Helical Brew

Sura Hadi | Mike Ouren | Elizabeth Rodziewicz

51 episodes

1 week ago

Just like the DNA of Life from which the phrase, the DNA of Technology originated, the helical construct is a rollercoaster of endless learning, experimentation, and discovery. The Helical Brew Crew is here to take you along for the ride in a fun, relaxed and informative podcast that explores the twists and turns of technology. We are an enthusiastic group of engineering, scientific, and business professionals that share a passion for the development, mastery, and deployment of technology.

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#40 - From Bench to Buy-In: How Real Innovation Wins the Market

Helical Brew

57 minutes 59 seconds

5 months ago

#40 - From Bench to Buy-In: How Real Innovation Wins the Market

🎙️ Guest: Ali Glaser | Antibody Discovery & Cell Therapy Automation Strategist

🎧 Hosts: Mike Ouren & Sura Hadi

📺 Series: Science Means Business

"You can’t innovate in a vacuum." - Ali Glaser

In this episode, Ali Glaser shares field-tested lessons from the frontlines of lab automation, platform adoption, and scientific product strategy. From custom ClonePix setups to dead-cell disasters, we unpack why tools get abandoned, how to prevent it, and what makes a product truly usable in real labs.

🧠 What You’ll Learn:

The hidden reasons scientists abandon expensive tools
What customer-centric sales teams ask before the demo
Why upstream/downstream compatibility trumps flashy features
How bad onboarding can sink great innovation
The real cost of skipping UX in life science automation

☕ Whether you’re building, buying, or pitching automation—this episode is a reality check.

🎧 Subscribe for new episodes weekly → / @helicalbrew

📩 Want to be a guest? Email us: helicalbrew@gmail.com

📍 TikTok, Shorts & more: @helicalbrew

⏱️ EPISODE CHAPTERS - NAVIGATE THE EPISODE

00:00 – Intro & Cold Open

00:28 – Meet Ali Glaser

03:35 – Science vs. Business Thinking

04:48 – “You Can’t Innovate in a Vacuum”

07:48 – One-Offs, ROI & Internal Buy-In

10:38 – Career Journey: DIY Lab to Field Scientist

14:48 – Vendor Advocacy & Black Box Systems

16:32 – Tech Rollout: MVPs & Early Users

20:27 – Platform Adoption: What Really Matters

24:49 – Ecosystem Fit: Bandwidth, Labware & More

27:44 – Future-Proofing Scientific Tools

30:37 – When Automation Goes Sideways

33:21 – Empathy, Buy-In & Customer Trust

35:15 – MacGyver Moments in the Field

40:46 – Design-Build-Test with Customers

42:30 – Listening for Real Pain Points

43:45 – Upstream/Downstream Sales Fluency

45:18 – Python in the Modern Lab Stack

46:41 – Biology + Engineering Collaboration

48:32 – Picks of the Week

52:46 – In-N-Out vs. Shake Shack

54:05 – Wrap-Up & Where to Find Ali

🔗 Connect with Ali Glaser

LinkedIn: / alison-ali-glaser-025a477

📌 SHORTS (Grab Quick Highlights)

▶️ • Don’t Skip These Questions Before Buying L...

▶️ • When Robots Crash and Grippers Snap: Why P...

💬 "Ask better questions. Build better adoption. Don’t let your robot crash at 6 PM."

#HelicalBrew #ScienceMeansBusiness #LabAutomation #BiotechOps #ScientificLeadership #FacilityDesign #CapitalStrategy #AutomationRecovery #BuiltToFail #PodcastClip #LabCulture #viralshorts #viralreels #biotechstartups #biotechinnovation #sciencepodcast #scienceandtech #podcastclips #podcastshorts #viralvideos