Healthcare Marketing - The Realm of Quantitative and Qualitative Data, ft. Dean Browell & Danny Fell

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Hello Healthcare

Actium Health

71 episodes

9 months ago

Consumerism, disruptive technologies, and AI are shaping healthcare for years to come. On the Hello Healthcare podcast, we dive deep on these issues with healthcare leaders who are driving change. We hope that these stories will inspire you to create and demand a better future in healthcare.

Discussion topics include: healthcare innovation, healthcare strategy, healthcare AI, healthcare data, value-based care, healthcare tech, healthcare marketing, service-line growth, always-on marketing, healthcare CRM strategies. Visit hellohealthcare.com to learn more.

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All content for Hello Healthcare is the property of Actium Health and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Medicine

Business,

Health & Fitness

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Healthcare Marketing - The Realm of Quantitative and Qualitative Data, ft. Dean Browell & Danny Fell

Hello Healthcare

33 minutes 31 seconds

2 years ago

Healthcare Marketing - The Realm of Quantitative and Qualitative Data, ft. Dean Browell & Danny Fell

Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven marketing in healthcare.

Hosted on Acast. See acast.com/privacy for more information.