In the podcast episode “From Concept to Consumer: The Lifecycle of Herbal Product Development,” Wilson Lau interviews Lisa Thomas, Chief Commercialization Officer at Nuherbs, to explore the intricacies of herbal product development. Lisa, drawing on her background as a former professional soccer player and her deep understanding of nutrition, shares insights into the journey from initial concept to market-ready product. The episode covers key phases such as idea generation, product formulation, understanding the target customer, and the rigorous process of product formulation.
The discussion extends to the critical elements of scalability and supply chain management, particularly for small and medium manufacturers dealing with challenges like minimum order quantities, cost, and lead time. Wilson and Lisa explore the nuances of packaging design tailored to meet the expectations of target consumers and discuss the strategies that have led to success stories in scaling herbal products and developing custom ingredients.
They also highlight untapped markets such as sports nutrition, women’s health, and functional foods and beverages, underscoring the potential for growth in these areas. The episode concludes with an insightful discussion on regulations and policies shaping the herbal market, including the implications of the Amazon verification program and the importance of supply chain transparency.
To reach out to Lisa regarding the Bespoke Extracts program, please email bespokeextracts@nuherbs.com
How we make Bespoke Extracts
https://nuherbs.com/resources/how-we-make-bespoke-extracts
Understanding Amazon’s New Dietary Supplement Policy: What you Need to Know
How to Comply with Amazon's Updated Dietary Supplement Policy
https://nuherbs.com/resources/how-to-comply-with-amazon-s-updated-dietary-supplement-policy
Conversation Overview
00:00 Introduction and Lisa's Journey into the Health and Nutrition Industry
04:00 Navigating the Initial Phase of Idea Generation and Conceptualization
09:16 Formulating Products: Considerations and Challenges
18:18 The Importance of Market Research and Intuition
25:25 Tailoring the Approach to Product Formulation
29:30 Ensuring Quality and Efficacy in Ingredient Sourcing
32:48 The Crucial Role of Regulatory Compliance
35:46 Building Partnerships with a Culture of Care and Passion
38:09 New Herbs' Sourcing Process: Ensuring Purity and Compliance
45:36 Success Stories: Scaling Products
50:50 The Importance of Effective Packaging Design
57:32 Developing Custom Ingredients
01:05:35 Untapped Markets in the Herbal Product Industry
01:10:07 Regulations and Policies Shaping the Market
Learn more: https://nuherbs.com/