The Herd Report is the podcast dedicated to cattle breeding and genetics.
Each week, host Scott Beck sits down with producers from across the country to discuss the genetics they’re using in their herds, why they choose them, and how those decisions are shaping their operations.
Whether you’re a breeder, a cattleman, or simply passionate about improving livestock, The Herd Report delivers real conversations and practical insights straight from the people making it happen.
Produced in partnership with the Rural Radio Network.
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The Herd Report is the podcast dedicated to cattle breeding and genetics.
Each week, host Scott Beck sits down with producers from across the country to discuss the genetics they’re using in their herds, why they choose them, and how those decisions are shaping their operations.
Whether you’re a breeder, a cattleman, or simply passionate about improving livestock, The Herd Report delivers real conversations and practical insights straight from the people making it happen.
Produced in partnership with the Rural Radio Network.
Potter Frontier Angus: Family Legacy, Balanced Genetics & a Look Inside Their Bull Offering
Herd Report
52 minutes 11 seconds
1 month ago
Potter Frontier Angus: Family Legacy, Balanced Genetics & a Look Inside Their Bull Offering
In this Herd Report – Spotlight Series episode, host Scott Beck visits Potter Frontier Angus in Stockville, Nebraska—a family operation founded by Jason Potter’s grandmother in 1950. Joined by Jason, Quade, Maggie, and Georgie Potter, Scott explores the ranch’s transition from commercial cattle to a focused registered Angus program built on quality, disposition, and customer trust.
The conversation highlights the value of private treaty sales, the importance of selecting the right females, and the role genetics play in building cattle that perform in real-world conditions. The Potters share insights on their breeding philosophy, the benefits of AI, and how proven sires influence rib shape, maternal strength, and long-term herd performance.
Scott and the family also walk through standout bulls in their current catalog, offering listeners a detailed look at the traits, cow families, and consistency behind their offering. The episode closes with how to connect with Potter Frontier Angus and an open invitation for producers to explore their program firsthand.
Herd Report
The Herd Report is the podcast dedicated to cattle breeding and genetics.
Each week, host Scott Beck sits down with producers from across the country to discuss the genetics they’re using in their herds, why they choose them, and how those decisions are shaping their operations.
Whether you’re a breeder, a cattleman, or simply passionate about improving livestock, The Herd Report delivers real conversations and practical insights straight from the people making it happen.
Produced in partnership with the Rural Radio Network.