Struggling to get your message to truly connect with prospects?
Munyaradiz Hoto, Director of Digital Marketing at Foundry and London Revenue Collective teammate, breaks down how to operationalise your messaging for maximum impact.
In this episode, you’ll learn:
Why traditional prospect qualification is often misleading
Why most deals aren’t lost in competitive bake-offs
How to help prospects uncover their “undiscovered needs”
Techniques to destabilise “preference stability” and displace existing solutions
How to address objections tied to “anticipated regret”
Whether you’re an individual contributor, manager, or exec, this episode is packed with game-changing sales insights.