Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe.

In today's episode, we spoke with Dr. Jay Kennedy, Head of Policy and Engagement, Illicit Trade Prevention – US at Philip Morris International. Jay leads the USA-IT coalition, driving awareness on the harms of illegal trade. With a decade of experience across PMI, Amazon, and academia, he is widely recognized as a global expert on anti-counterfeiting. His work has been cited in Senate hearings, published in leading outlets, and he has testified before Congress, cementing his role as a thought leader in illicit trade prevention.

Stay tuned to hear all about it! Visit our website to see all of our episodes.

Make it a good day!

Hosted on Acast. See acast.com/privacy for more information.