Mastering Orthodontic Marketing with The DocSites

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Hey Docs!

Jill Allen

170 episodes

1 week ago

Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey.

Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation.

Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice.

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Mastering Orthodontic Marketing with The DocSites

Hey Docs!

44 minutes

3 months ago

Mastering Orthodontic Marketing with The DocSites

"Before and afters are crucial for trust."

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GreyFinch - https://greyfinch.com/jillallen/
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Summary

In this conversation, Kayvan Mott, co-founder of The DocSites, shares insights on effective marketing strategies for orthodontic practices. He discusses common mistakes made by orthodontists, the importance of a strong online presence, and how to leverage reviews and testimonials to build trust. Kayvan emphasizes the significance of SEO and Google Ads in attracting patients, as well as the need for effective landing pages. He also provides guidance on choosing the right marketing partner and the importance of transparency in marketing efforts.

Connect With Our Guest

The DocSites - https://www.docsites.com

Takeaways

Orthodontists often have a 'set it and forget it' mentality towards marketing.
Proactive marketing leads to better results for orthodontic practices.
Websites should focus on building trust and showcasing reviews.
Convenience features on websites can prevent losing potential patients.
Internal tracking of patient sources is crucial for effective marketing.
Google My Business profiles are essential for visibility.
Quality backlinks are more valuable than numerous low-quality links.
Landing pages should be tailored to match ad content for better conversion.
Understanding the importance of reviews can significantly impact practice visibility.
Choosing a marketing partner requires assessing their experience and transparency.

Chapters

00:00 Introduction to Kayvan Mott and The DocSites
02:31 Common Marketing Mistakes in Orthodontics
05:59 The Importance of a Strong Website
11:53 Leveraging Reviews and Testimonials
17:58 The Future of SEO and Online Marketing
23:40 The Importance of Quality Links
24:47 Optimizing Your Google Business Page
26:54 The Role of Blogging in SEO
27:17 Understanding Google Ads and Patient Quality
29:20 Preparing Your Practice for Advertising
31:48 Maximizing Google Ads Effectiveness
34:47 The Power of Landing Pages
37:11 Choosing the Right Marketing Partner

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.

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New episodes drop every Thursday!

Episode Credits:

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero