If your major gifts work is running on vibes—if you only do outreach when you feel confident, or you avoid the ask until you feel “100% ready”—this episode is your intervention (said with love). In this conversation, Mary breaks down the Momentum Method, a simple system that helps you build steady progress in major gifts without relying on motivation, a perfect week, or a magical burst of confidence. You’ll learn the 4 core elements that create momentum—and a weekly rhythm to keep them moving...
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If your major gifts work is running on vibes—if you only do outreach when you feel confident, or you avoid the ask until you feel “100% ready”—this episode is your intervention (said with love). In this conversation, Mary breaks down the Momentum Method, a simple system that helps you build steady progress in major gifts without relying on motivation, a perfect week, or a magical burst of confidence. You’ll learn the 4 core elements that create momentum—and a weekly rhythm to keep them moving...
Mastering the Major Gift Ask: 5 Solicitation Scripts To Set You Up for Success
Hey Fundraiser!
29 minutes
2 months ago
Mastering the Major Gift Ask: 5 Solicitation Scripts To Set You Up for Success
In this episode, Mary Petersen tackles one of the most-asked questions in fundraising: “What exact words do I use to close a major gift?” Mary breaks down the anatomy of an effective ask—clarity, confidence, and connection—and shares five solicitation styles with real-world language, when to use each, and why they work. You’ll learn how to time the ask using permission-based fundraising, avoid common pitfalls (like being vague or asking too soon), and tailor your approach to each donor’s styl...
Hey Fundraiser!
If your major gifts work is running on vibes—if you only do outreach when you feel confident, or you avoid the ask until you feel “100% ready”—this episode is your intervention (said with love). In this conversation, Mary breaks down the Momentum Method, a simple system that helps you build steady progress in major gifts without relying on motivation, a perfect week, or a magical burst of confidence. You’ll learn the 4 core elements that create momentum—and a weekly rhythm to keep them moving...
