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High IQ: What Is Your IndiaQuotient?
IndiaQuotient
28 episodes
1 week ago
Ramblings with the IQ team about the India opportunity. While most cynics always look backward while evaluating India, and while most investors get it wrong stretching India to western income levels, we try to look at it from the lens of an entrepreneur who is 'Creating' the market.'
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Entrepreneurship
Business
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All content for High IQ: What Is Your IndiaQuotient? is the property of IndiaQuotient and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ramblings with the IQ team about the India opportunity. While most cynics always look backward while evaluating India, and while most investors get it wrong stretching India to western income levels, we try to look at it from the lens of an entrepreneur who is 'Creating' the market.'
Show more...
Entrepreneurship
Business
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Episode 12 (Part 1) - From Humble Beginnings to Phenomenal Success - Ft. Ishendra Agarwal (Co-founder, GIVA)
High IQ: What Is Your IndiaQuotient?
22 minutes 15 seconds
2 years ago
Episode 12 (Part 1) - From Humble Beginnings to Phenomenal Success - Ft. Ishendra Agarwal (Co-founder, GIVA)

00:50 - Picking brand as a category and the initial idea behind Giva

06:28 - Unique decisions taken during the pivotal journey

12:08- Evolution of the brand and building Giva

17:50 - Framework for CAC

20:52 - Celebrity campaigns and factors affecting performance marketing

High IQ: What Is Your IndiaQuotient?
Ramblings with the IQ team about the India opportunity. While most cynics always look backward while evaluating India, and while most investors get it wrong stretching India to western income levels, we try to look at it from the lens of an entrepreneur who is 'Creating' the market.'