Sugar Cosmetics' COO and co-founder, Kaushik Mukherjee, explains how betting big on a larger market is better, as in such a market, a mediocre entrepreneur can beat with half the hustle. Take a deep dive into this episode, where Kaushik talks about the seeds of his entrepreneurship journey being laid down at his IIM interview and the 2 years of MBA to jostling across multiple ideas and fighting for a seed fund. He explains how an entrepreneur should choose what to build and never back down. Find out how the duo faced the highs and lows, seeking fundamental answers from what business to do to finally creating a brand that crossed multiple 100 crores in revenue.