Joe Welstead: From Pro Swimmer to Exiting His First Brand and Launching His Second

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High Stakes Growth

Jetset

29 episodes

2 days ago

High Stakes Growth™ takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Joe Welstead: From Pro Swimmer to Exiting His First Brand and Launching His Second

High Stakes Growth

42 minutes

1 month ago

Joe Welstead: From Pro Swimmer to Exiting His First Brand and Launching His Second

Joe Welstead is a former pro swimmer and co-founder of Motion Nutrition, sold in 2022. Today, he's the co-founder of Oshun, a brand that offers electrolyte and magnesium supplements in a pump dispenser bottle.

Expect to hear about:

– Athlete vs. Founder: The similarities and differences between being a pro athlete and an entrepreneur.

– Lessons from his First Brand: Why, if he could do it all over again, he'd launch Motion Nutrition with one hero product instead of 15 SKUs.

– Rethinking Hydration Branding: Why Oshun positions electrolytes for daily brain fog, skin health, and sleep instead of traditional sports performance.

– Profitable by Design: How Oshun has stayed profitable from day one to keep the door open for either holding the brand or selling when the timing is right.

– Building a Life, Not Just a Brand: How Joe is structuring his second founder journey to preserve time with his family.

Find Joe on:
LinkedIn – https://www.linkedin.com/in/joe-welstead/