Nick Saltarelli: How He Built a $40M Brand with Family

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High Stakes Growth

Jetset

29 episodes

3 days ago

High Stakes Growth™ takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Nick Saltarelli: How He Built a $40M Brand with Family—and the Push Toward $100M

High Stakes Growth

49 minutes

4 months ago

Nick Saltarelli: How He Built a $40M Brand with Family—and the Push Toward $100M

Nick Saltarelli is the co-founder and co-CEO of Mid-Day Squares, a functional chocolate brand doing $40M in annual revenue across North America.

Expect to hear about:

– Family as Cofounders: The journey of building with his wife and brother-in-law, and why weekly therapy was non-negotiable.

– Starting with Constraints: Why they made a self-imposed rule to not use Facebooks ads in year one and still hit $1M in sales.

– Building in Public: How transparency and a commitment to authenticity shaped Mid-Day Squares’ bold content strategy.

– Securing Costco: How they relied on their fanbase to beat Costco's Road Show record in 36 days.

– Bitcoin & Cocoa: How a 700% spike in cocoa prices led Nick to start transacting directly with farmers in Bitcoin.

Find Nick on:
LinkedIn - https://www.linkedin.com/in/nick-saltarelli-063a5965/
Twitter/X - https://x.com/nickywonka