"The Climb" with Meredith Mills-Merritt: Starting a Gin Cocktail Brand From a Family Recipe

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High Stakes Growth

Jetset

28 episodes

2 weeks ago

High Stakes Growth™ takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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"The Climb" with Meredith Mills-Merritt: Starting a Gin Cocktail Brand From a Family Recipe

High Stakes Growth

45 minutes

2 months ago

"The Climb" with Meredith Mills-Merritt: Starting a Gin Cocktail Brand From a Family Recipe

Meredith Mills-Merritt is the founder and CEO of The Original Southside, a canned gin cocktail brand made from a family recipe. This episode is part of "The Climb," our series featuring founders in the early stages of building their brands.

Expect to hear about:

– From Beauty to Booze: Why Meredith left her corporate career in beauty brand management to start her own consumer brand.

– 13 Months to Perfect: The long R&D process to commercialize her family recipe while keeping it organic and true to the original recipe.

– Stadium Deals: How an Instagram DM led to a Florida Panthers partnership and opened doors with college programs like LSU.

– Fighting for Shelf Space: Competing in a capital-intensive RTD category with standout packaging and “liquid to lips” marketing.

– What’s Next: New drink products in development, a focus on growing in retail, and Meredith’s vision for Southside’s next stage of growth.

Find Meredith on:
LinkedIn – https://www.linkedin.com/in/meredithleahmills/