Ever wondered how many local customers are searching online for products you have in stock? In this episode, discover how high street shops are making their inventory visible to online shoppers in real-time.

Host Steve Dyson interviews Nick Brackenbury of Near St about technology that's helping independent retailers compete with online giants. Born from a frustrating search for a light bulb, this system now connects local shops' stock directly to Google, Facebook and Instagram.

Jane Taylor shares how a family's 128-year-old hardware store reached six million local searches, bringing customers through their doors daily with phones in hand. The episode explores how the technology works with existing stock systems and discusses costs starting from just £29 per month.

Essential listening for independent retailers looking to turn local online searches into store visits.

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For more on Bira's mission supporting Britain's independent retailers, visit www.bira.co.uk.