High Street Matters (S2E1) Building Trust - Why Customer Reviews Matter.
Worried about negative reviews damaging your business? Think again. In this episode, discover how you can turn customer feedback into your secret weapon for growth.

Host Claire Leigh speaks with Alicia Skubick, Chief Customer Officer at Trustpilot, and Andrew Goodacre, CEO of Bira, about why embracing reviews - good and bad - can transform your business. Learn how one wedding dress shop increased sales by 50% after acting on customer feedback, and how a hardware store launched a profitable new service based on a negative review. 

You'll discover practical tips on encouraging reviews, responding to criticism professionally, and using feedback to spot blind spots in your business. Plus, find out why 80% of consumers are influenced by reviews and how authentic responses build stronger customer relationships than perfect ratings. 

Don't fear the feedback - use it to build a better business.

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Hear something you want to follow up on? Listener enquiries can be sent to info@bira.co.uk.
For more on Bira's mission supporting Britain's independent retailers, visit www.bira.co.uk.
To see the full High Street Matters series visit our podcast resource page.