Have you ever had your sales manager tell you that you have built too good of a relationship with a customer? Most likely not! Building strong relationships with customers is a cornerstone of successful sales professionals.  In this episode we talk about the risks of getting too close to your customer and some steps you can take to maintain great balance. Potential risks include: Bias and Blind Spots Lack of Objectivity:  Failure to Upsell/Cross-sell Missed Opportunities Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461