Rana Salman, M.B.A, Ph.D., author of Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota, is a renowned sales expert transforming global sales team performance. With a background in B2B sales and marketing, she is a trusted partner for midsize and Fortune 500 IT companies, elevating their sales strategies and execution.   Episode Highlights The heart of sales: The importance of relationship building and human connection The internal and external challenges salespeople face, changing approaches, and solutions Four questions to ask yourself to better understand the product you are selling Strategies for optimizing your sales conversations and communicating solutions How tech layoffs are impacting our deals—and what to do about it How you can use the sales process to find a job The continuous decline of reps meeting quotas and actionable ways to crush yours Analyzing sales strategies to determine gaps and identify opportunities for improvement How to build and strengthen sales-enabled cultures to optimize the end-to-end customer experience from pre-sales to post-sales You can connect with  through linkedin: https://www.linkedin.com/in/ranasalman1/  Rana’s book Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota  Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461