Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
The Challenges of Marketing Authentic Experiences in Tourism
High-Yield Tourism
33 minutes
5 months ago
The Challenges of Marketing Authentic Experiences in Tourism
Tourism conferences and the travel media are awash with discussions, references to and articles about "Authentic Experiences" - and the need to engage with and sate travellers' diversifying desires for meaning, fun and fulfilment. But authenticity is a subjective and flexible term, so are the travel industry and travel consumers talking the same language when it comes to the types of experiences people are chasing? This week, Gary and Jens journey from urban, rural and coastal destinations to cruise travel, concert tourism, theme parks and set jetting to deconstruct the relevance of authenticity in high-yield tourism marketing and strategy planning. En route, we also discuss Labubus, solo self-drive tourists, user-generated content, FIFA World Cup and SME tour providers in the Mekong region. Plus, we ask: What is the ultimate arbiter of authenticity in tourism in the 2025?
High-Yield Tourism
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
