Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
Where Martial Arts Meets Cultural Heritage & Participative Tourism
High-Yield Tourism
28 minutes
2 months ago
Where Martial Arts Meets Cultural Heritage & Participative Tourism
Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens journey from Japan to China, South Korea, Thailand and the beach boardwalks of Brazil to assess three sub-segments of martial arts tourism, and why they really matter for destinations. Is martial arts tourism purely about entertainment, or should it delve deeper into the rituals and traditions of ancient civilisations? How are martial arts culture seekers different to fitness travellers, and where are the overlaps? Plus, how do martial arts segue with dance, music, cuisine and art to promote national branding and soft power? And where are the capacity limits? As transitioning a niche tourism segment into the mainstream risks commodification and over-commercialisation, is pricing and a sense of perceived exclusivity the only way to prevent the dilution, distortion or appropriation of traditional combat cultures?
South Korea
High-Yield Tourism
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
