In this conversation, Erin Fields, the marketing director at Ology, discusses her journey in higher education marketing, emphasizing the importance of authentic content and understanding student needs. She shares insights on leveraging LinkedIn for thought leadership, the role of Reddit in gathering student feedback, and effective strategies for email marketing and blog content. Erin highlights the significance of spotlighting real student stories to build trust and relatability, and encourages higher ed professionals to embrace experimentation in their content creation efforts.

Key takeaways:

1. Authentic, human-sounding conversations should lead higher ed marketing.
2. Student needs and real questions must drive all content decisions.
3. Platforms like LinkedIn and Reddit are essential for understanding student sentiment.
4. Content should prioritize clarity, simplicity, and genuine value.
5. Building helpful, student-centered resources strengthens brand trust over time.