How to Handle Cold Call Objections Like a Pro | Tech Sales Training with Connor Murray

Struggling with cold call objections in your SDR or AE role? This deep dive is your new go-to guide. In this follow-up to our cold call framework video, former #1 Oracle SDR Manager Connor Murray breaks down objection handling into simple, repeatable frameworks that work in live sales calls—not just in training rooms.

✅ If you're in Tech Sales—especially as an SDR, BDR, or AE—this video will change the way you cold call.

🎯 What you’ll learn:

- Why most objection handling training fails in real-world calls

- The ARA and ACE frameworks to handle any objection

- How to eliminate Tier 2 objections before they happen

- Cold calling mindset: tone, confidence, and inflection

- Real scripts to overcome objections like “we already use X” or “no budget”

Connor’s taught thousands of SDRs at Oracle and beyond—what he shares here is battle-tested. If you want to improve your cold calling, book more meetings, and close more deals, this is the video for you.