Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising.
- Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales.
- Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health.
- Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization.
- Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively.
- Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities.
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Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.
