Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari.

Here is what we covered in today's episode:

• Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses.
• Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands.
• Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon.
• Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use.
• Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling