Send us a text With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events. From the most common pitfalls operators face, to proven mechanics for player retention, a...
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Send us a text With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events. From the most common pitfalls operators face, to proven mechanics for player retention, a...
From “Nice to Have” to “Must Have” Why Jackpots are the core engine of engagement and retention in iGaming
HIPTHER Talks
56 minutes
3 months ago
From “Nice to Have” to “Must Have” Why Jackpots are the core engine of engagement and retention in iGaming
Send us a text The iGaming industry is evolving fast. Acquisition alone no longer guarantees growth, and operators are under pressure to keep players engaged and loyal. Jackpots have moved from being a flashy add-on to becoming one of the most important engagement and retention tools in the market. In this episode, we talk with Amir Kiabi, Head of Sales at SOFTSWISS, about the shift in iGaming where Jackpots have become a 'Must Have' strategy. Amir breaks down why these high-value features ar...
HIPTHER Talks
Send us a text With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events. From the most common pitfalls operators face, to proven mechanics for player retention, a...
