Send us a text With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events. From the most common pitfalls operators face, to proven mechanics for player retention, a...
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Send us a text With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events. From the most common pitfalls operators face, to proven mechanics for player retention, a...
The AI Edge in iGaming - Viktoriia Grygorenko on Personalization That Drives 25% More Revenue
HIPTHER Talks
53 minutes
4 months ago
The AI Edge in iGaming - Viktoriia Grygorenko on Personalization That Drives 25% More Revenue
Send us a text In this episode, Zoltan Tundik interviews Victoria Grigorenko, CEO of Playa, discussing the transformative role of AI-powered personalization in the iGaming industry. Victoria shares her journey from McKinsey to founding Playa, emphasizing the need for hyper-personalization in iGaming. The conversation explores how AI can enhance player experiences, the importance of balancing personalization with player protection, and the challenges of AI adoption in organizations. Victoria a...
HIPTHER Talks
Send us a text With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events. From the most common pitfalls operators face, to proven mechanics for player retention, a...
