Join host Matt Staney, (VP Community, HIGHER) on Hiring on All Cylinders as he sits down with Lars Schmidt, the innovative Head of Talent at Fruitist, to unpack one of the most creative employer brand campaigns of the year. Lars shares the origin story behind The Quest for Fruitist—a wildly inventive, AI-generated video series starring Barry, a blueberry-obsessed Bigfoot—built on a production budget of under $500.

In this episode, Matt and Lars dive into how generative AI is transforming employer branding, why humor and storytelling win candidates’ attention, and how TA leaders can leverage creativity and personal brand to elevate their impact across the business. A must-listen for talent leaders looking to break the mold and build awareness in bold new ways.