During the COVID-19 Pandemic, Nic King like others were forced to stay home and that’s when he really felt the push to take the leap of faith and leave his corporate job after 12 years. Fast Forward 8 months later Nic has launched the first black owned cereal company and has dedicated the first box to uplifting his culture in a time where representation matters. Nic has made it clear he’s not interested in watering down the message for any monetary gain as he would simple put it “This one is for the culture”

In this episode, we speak with Nick King the Connecticut Single Father and the first Black-owned cereal company the creator of Proud Puffs - a chocolate-flavored cereal formed in the shape of a fist. He will share his motivation and how he had this divine inspiration.