Are you thinking about whether to jump into Black Friday this year? It’s one of the biggest sales events in retail, and it can be a double-edged sword for small businesses.  For me, Black Friday has usually been a “take it or leave it” event — I rarely plan my shopping around it. But with my recent home renovation, I found myself actually calling a company to check if they’d be offering a Black Friday deal! It just goes to show that sometimes our needs and perspectives can shift. And maybe this year, you’re rethinking Black Friday, too. Here’s what I’m talking about in this episode: The power of Black Friday in Q4 sales The drawbacks of deep discounts Trends and tips to maximise your impact The ethical side of Black Friday Resources: Follow me on Instagram @PandoraPaloma_  Join us in London for the Scale in a Day Retreat HERE Learn more about Consultancy & 1:1 offers HERE Join Be Reel HERE