We’re not in 2020 anymore. The content that built six-figure years and months back is not what’s converting now. In this week’s HONEST episode, I’m pulling back the curtain on the biggest messaging shift I’ve seen in years and how it’s rebuilding trust, reactivating buyers and reshaping the way we sell. The old tactics? Over.What’s cutting through in 2025? Resonance. If your content is feeling flat or your conversions have stalled, this conversation will show you why (and what to do instead). In this episode, I cover: The New Buyer Landscape Why it’s not your offer - it’s your message How buyer behaviour has shifted toward emotional safety, clarity, and trust The myths that are still keeping people stuck And What Works Now in 2025 Real over rehearsed Value-aligned sales copy Messaging that mirrors your audience’s inner world If your words aren’t landing the way they used to, tune in and make a shift. Links & Resources: Get the Resonance Messaging course here  for £27 → 💌 Want help applying this inside your brand, launch or sales messaging? Find out more about Legacy here.