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Hooked with Julia and Nick
Hooked by Playkit
10 episodes
2 days ago
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
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Marketing
Business
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All content for Hooked with Julia and Nick is the property of Hooked by Playkit and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
Show more...
Marketing
Business
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Automating Virality: How to Hit 100K Views a Day Using AI
Hooked with Julia and Nick
48 minutes 50 seconds
2 weeks ago
Automating Virality: How to Hit 100K Views a Day Using AI

How do you go from dropping out of college to building an AI engine that hits 100,000 organic views a day on TikTok?

In this episode of Hooked, Zuhair Lakhani, founder of DoubleSpeed (backed by a16z’s Speedrun program), joins us to break down the future of AI video content, the creator economy’s next phase, and what happens when AI replaces the influencer.


Zuhair reveals how he:

• Used Midjourney + ElevenLabs to generate content that made $100K in 30 days• Built a phone farm to automate posts and boost views without ads• How he generated 100k organic views per day on TikTok• Developed a system to warm accounts, test hooks, and scale virality• Turned technical chaos into a business backed by a16zIf you’re building in the creator economy, experimenting with AI tools, or just trying to grow faster online… tune into this episode.


Timestamps

00:00 – Intro: Who is Zuhair Lakhani?


01:00 – From high school side hustles to A16Z-backed founder


04:00 – How to “warm” TikTok accounts for algorithm success


07:00 – The $100K TikTok Shop experiment (AI content only)


09:00 – How AI saved 15+ hours per video


10:00 – Scaling content with slideshows and automation


12:00 – Getting banned from TikTok Shop and pivoting to software


14:00 – How Zuhair landed a growth role at Cosmos


17:00 – Why managing real creators is harder than AI personas


19:00 – The rise of synthetic influencers


22:00 – How DoubleSpeed automates viral UGC content


26:00 – Why “AI + human touch” beats fully automated content


29:00 – Who should (and shouldn’t) use AI automation tools


33:00 – AI vs UGC: What wins long-term?


35:00 – Why “faceless creators” will dominate the next wave


40:00 – Zuhair’s advice for aspiring creators and founders


47:00 – How a restaurant waitlist taught him viral psychology


49:00 – Closing thoughts + how to follow Zuhair

Hooked with Julia and Nick
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.