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Hooked with Julia and Nick
Hooked by Playkit
10 episodes
2 days ago
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
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Marketing
Business
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All content for Hooked with Julia and Nick is the property of Hooked by Playkit and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
Show more...
Marketing
Business
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How To Go From 1,000 True Fans → 3M Followers with Quinn Slocum
Hooked with Julia and Nick
44 minutes 22 seconds
1 week ago
How To Go From 1,000 True Fans → 3M Followers with Quinn Slocum

At just 25 years old, Quinn Slocum has built an empire of over 4 million followers across Instagram and TikTok, with zero paid ads.


He’s the founder of @BestCelebrations (nearly 3 million) and @Culture (100k+), two of the internet’s most viral and community-driven social pages. In this episode, Quinn shares the exact systems, frameworks, and mindset that took him from editing Vine clips as a teenager to running multi-million-follower brands today.


You’ll learn:


→ How to grow from 0 → 10K followers

→ The “1,000 True Fans” framework that every creator should master

→ How to build teams that don’t burn out

→ Why defining your niche deeper (not wider) drives sustainable growth


This is one of the most tactical episodes yet, a must-listen for founders, creators, and marketers building long-term audience brands.


Timestamps

00:00 — Quinn’s background: from Vine editor to brand builder


07:00 — The origin of @BestCelebrations and @Culture


10:00 — How he grew his first 10K followers


12:30 — The early “shoutout-for-shoutout” growth strategy that still works


15:00 — Buying and flipping social accounts as a teen


18:00 — Why brands plateau (and how to break through it)


20:00 — Redefining your niche: what “celebration” really means


23:00 — The “1,000 True Fans” framework that changed everything


25:00 — Quinn’s 3-step strategy to grow from 0 → 10K followers


28:00 — Doing the things that don’t scale (and why it matters)


35:00 — Building high-performance social teams that don’t burn out


39:00 — Turning down $100K brand deals to protect authenticity


45:00 — How to turn followers into business opportunities


47:00 — The future of content: community over algorithms

Hooked with Julia and Nick
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.