In this episode of the Hoopsology Podcast, we dive deep into the business of basketball with Sportico’s sports valuations reporter Kurt Badenhausen. If you want to understand why the NBA is projecting $14.3 billion in revenue, how the new $76 billion media rights deal works, and what the future of NBA team valuations looks like, this is a must-watch conversation. Kurt breaks down how the NBA’s massive new TV and streaming partnerships with NBC, Amazon, and ESPN/ABC will reshape the league for years to come. He explains why ratings matter—but aren’t the whole story—and how younger audiences consuming basketball on TikTok, YouTube, and Instagram play a major role in the NBA’s future. We also explore the booming growth of WNBA valuations, the explosion of investment in women’s sports, and why new leagues like Unrivaled, Athletes Unlimited, and the Big3 are gaining traction in ways other sports cannot. Kurt discusses: Why every NBA team will get a $40 million revenue bump Why reducing the number of NBA games is impossible How the Warriors became the most valuable franchise in sports The long-term impact of legalized sports betting and integrity concerns Why basketball is uniquely suited for alternative leagues How NIL is reshaping college sports and empowering young athletes What Juju Watkins investing in a pro team means for the future This episode is filled with insights about the economics of sports, team valuations, league strategy, and the media landscape that drives everything behind the scenes. If you love basketball beyond just what happens on the court, this conversation gives you a front-row seat to the future of the NBA, WNBA, and global hoops. Learn more about your ad choices. Visit megaphone.fm/adchoices