Building a Brand with Summer Vasilas Co-Founder of Waxing the City

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Hospitality Leaders - Interviews with leaders, entrepreneurs, and supporters of hospitality.

Chris Cano

79 episodes

1 week ago

On the Hospitality Leaders Podcast, we bring you insightful conversations with leaders in the hotel, casino, attraction, food service, and event industries. We discuss the state of the industry today, and look at trends that show the direction the industry is heading in the future. Subscribe and be sure to check out our website for more resources at HospitalityLeadersPodcast.com

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Building a Brand with Summer Vasilas Co-Founder of Waxing the City

Hospitality Leaders - Interviews with leaders, entrepreneurs, and supporters of hospitality.

33 minutes 44 seconds

9 months ago

Building a Brand with Summer Vasilas Co-Founder of Waxing the City

In this engaging discussion, Summer Vasilis, co-founder of Waxing the City, delves into the inception and growth of the company. With nearly three decades in the beauty industry, Summer outlines her journey from starting in a small Denver salon to collaborating with Purpose Brands, which includes well-known names like Orange Theory and Anytime Fitness. She highlights the importance of maintaining core values, exceptional client experiences, and a career-focused culture for the success of the brand. Summer's insights extend to training programs, community involvement, and leadership principles that contribute to the 94% client satisfaction rating and remarkable franchise growth. A must-listen for aspiring entrepreneurs and beauty industry professionals.

00:00 Introduction and Guest Welcome

00:49 Summer Vasilis: Background and Journey

02:10 Founding Waxing the City

02:54 Partnership with Purpose Brands

03:55 Franchising and Expansion

06:31 Keys to Success and Core Values

08:45 Training and Career Growth

15:24 Community Involvement

18:46 Advice for Franchisees and Entrepreneurs

22:28 Maintaining High Client Satisfaction

27:05 Personal Growth and Recommendations

32:21 Final Thoughts and Contact Information