Data is a cornerstone of revenue management, and it becomes even more crucial as you move toward embracing total revenue management.
In this episode of the LowKey by Oaky podcast, Rebekka Berger, Director of Revenue and Business Performance at Hotel Okura Amsterdam, provides an inside scoop on how she and her team use data to optimize revenue, refine offerings, and deliver exceptional guest service.
Together with Oaky’s Saahil Karkera, VP of Customer Success, they discuss:
The difference between traditional revenue management and total revenue management
Why a total revenue management strategy is essential for profitability
The challenges of data collection and management and how Hotel Okura tackles them
How Hotel Okura Amsterdam navigates and analyzes data for data-driven decisions
How guest demographic data is used to enhance service and drive profitability
And much more!