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Host-Read Ads (Audio)
TWiT
75 episodes
2 weeks ago
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
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Marketing
Business
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All content for Host-Read Ads (Audio) is the property of TWiT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
Show more...
Marketing
Business
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HRA 81: It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns
Host-Read Ads (Audio)
2 minutes 36 seconds
1 year ago
HRA 81: It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns

Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Host-Read Ads (Audio)
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.