Episode Seventeen: Brock sits down for coffee with Tyler Potts, a senior member of the Los Angeles Rams Corporate Partnerships team. This episode is an introduction to life in NFL sponsorship, a 1.47 billion dollar division.

Before his time with the Rams, Tyler was a part of the division that sold the naming rights to the new Las Vegas NFL Stadium. Allegiant Stadium, the new home of the Raiders. Tyler reflects on his time opening Allegiant Stadium in Las Vegas, and breaks down the 4 pieces of IP that made forming partnerships with the Raiders a first-of-it’s-kind in NFL history.

Get an in-depth look at how big brands like the Dallas Cowboys, Las Vegas Raiders and Los Angeles Rams operate.