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House of Content
Melissa Kontu, Christine Goos, Janni Widerholm
56 episodes
3 days ago

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

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Marketing
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All content for House of Content is the property of Melissa Kontu, Christine Goos, Janni Widerholm and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

Show more...
Marketing
Business
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Does Motherhood Need a Rebrand?
House of Content
38 minutes 34 seconds
7 months ago
Does Motherhood Need a Rebrand?

Is motherhood being redefined or just unraveling? From egg freezing to step-parenting to the glamorization of tradwives, the paths to and through motherhood are more diverse (and more politicized) than ever.

As birth rates fall and childcare costs soar, a new narrative is emerging. And, it’s shaped by a generation of people who are chronically online, eager to find their own definitions.

With unique (and varying) experiences with motherhood, the hosts dive into:

  • Why economic pressure, social trends, and algorithm culture are fueling shifting parenting perceptions

  • How motherhood is redefined by career-first women and why we need new role models

  • Whether motherhood needs a full rebrand—or just room to evolve.

House of Content

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.