Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
Is marketing getting larger while the products themselves keep getting… smaller?
From Jacquemus’ giant handbags to Rhode’s oversized lip gloss installations, brands are going big with their campaigns—but what are we actually buying? Mini bags, tiny perfumes, bite-sized beauty.
This week, we’re unpacking the weird tension between supersized branding and shrinking products, debating why we have such a contrast in the first place.
Why “mini culture” is everywhere, and how tiny products became luxury must-haves
How brands use scarcity, aesthetics, and nostalgia to drive big emotion in small packaging
The rise of the mini creator and why small is big business on TikTok and Instagram